Daily Show FULL Interview
Radio and TV Interviews
THE NEW YORK TIMES by David Streitfeld
"The bistro did not want to be reviewed and let itself be subject to the whims of people with no names but plenty of opinions"
CNET by Chris Matiszczyk
"This truly is the most disgraceful, decrepit, nauseating, insulting and head-bangingly stupefying intimidation of a large organization by a small business that I have ever seen"
RADIO FREE RICHMOND by Don Gosney and Felix Hunziker
"Only after reading through their FAQ section will you fully understand the brilliance that is Botto Bistro"
NEXTSHARK by Benny Luo
"The owner of Botto Bistro share the best business advise ever"
EAST BAY EXPRESS by Luke Tsai
"At this point Richmond's Botto Bistro needs no introduction
RADIO 910 LIVE INTERVIEW
ARSTECHNICA by Cyrus Farivar
"The message is clear: the food should speak for itself"
BLISSTREE by Lauryn Paiva
"Genius? Check. Evil genius? Check. I love when restaurants stick it to the man"
KINJA KITCHENETTE by C.A Pinkham
"It's really, really great to see business owners finding clever ways to give Yelp the finger"
INTERNATIONAL BUSINESS TIMES by Christopher Zara
"Botto one-star reviews are something entirely more brilliant"
USA TODAY by Ed Brackett
"Cerretini gets a laugh out of Botto Bistro's own Yelp profile, which declares, "Bad Tuscan food, bad customer service and horrible attitude."
TIME MAGAZINE by Brad Tuttle
"the “Hate Us on Yelp” campaign calls into question the validity of Yelp ratings"
SFGATE INSIDESCOOP by Paolo Lucchesi
'Botto is not very concerned about its Yelp rating'
ABC by Stefanie Tuder (video)
"Cerretini cheekily fired back, expressing his distaste for Yelp’s policy of allegedly removing reviews in exchange for “vague explanations.”
ABC NEWS by Stefanie Tuder
"Cerretini's business strategy is one that most restaurant owners probably wouldn't endorse"
THE DAILY MAIL (From the UK) by Erin Clements
"the 9th U.S. Circuit Court of Appeals ruled that even if the site did manipulate review to penalize businesses, it would not constitute extortion"
THE EXAMINER by Jeff Sherwood
"Not only has the businesses benefitted from more customers but they are more loyal and they spend more money"
INC.COM by Jill Krasny
"When Bay Area restaurant Botto Bistro wanted to tell Yelp the site could take its reviews and shove it, customers were all too happy to help"
CASENGO by Kelly
"Botto took its rage at Yelp’s attitude and turned it into incredible service for their own customers"
CNBC LIVE INTERVIEW
"Yelp has no power over us"
ASSOCIATED PRESS by Paul Elias
"Instead of trying to get better reviews, they decided to take a different approach: get terrible ones"
HUFFIGTON POST LIVE INTERVIEW (Video)
"Meet the owner of the worst rated restaurant on Yelp"
CBS NEWS (Video)
"Forget impeccable customer service"
CNN by Melvin Backman
"At last count Botto Bistro had more than 1,000 one-star reviews on Yelp, not counting the ones the site removed for violating its terms of service"
THE LIP TV by Lissette Padilla (Video)
AOL by Erik Sherman
"What could stop Botto Bistro's success now? Could this be the first time a restaurant could be hurt by good reviews?"
247SPORT CBS.COM by D A Stankovic
"Botto business has seen an expansion and they sent back a snarky letter in response basically telling yelp to go fuck themselves"
THE NEW ENQUIRY by Tom Slee
"Like a cult movie, Botto Bistro sets out to be uncompromising"
AUDIENCE BLOOM by Drew Hendricks
"Sometimes, logical strategies aren’t the only option"
"The quality of customers they are getting is becoming better as well"
CUSTOMER THINK by Peter Leppik
"I like they way they turn the whole concept of Yelp on its head, rendering powerless a big company"
INTERNET REPUTATION by Ashley Adams
"The Botto Bistro strategy wouldn’t have been funny or helpful if they didn’t genuinely make great food that people love"
THE BRAISER by Marcy Franklin
"So we’re not the only ones who find bad Yelp reviews hilarious and meaningful"
WORLD NEWS STAND
"The cause of this success is likely due to a combination of the restaurant’s snark and cuisine"
THE DAILY MEAL by Joanna Fantozzi
"The Botto Bistro restaurant in San Francisco has a few choice words for Yelp’s blackmailing practices"
This is another example of how people are making it clear that they don’t like it when big-name organizations try to control the little guy.
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