Welcome! I’m Chef Davide Cerretini, and after over 30 years in the hospitality business, including building and running multiple successful restaurants in San Francisco, California, I made waves in the industry, inspiring countless entrepreneurs to challenge the system. My unconventional, no-BS approach helped business owners like you turn the tables on outdated strategies, regain control, and operate on their own terms—not what society, customers, or digital platforms dictate.
Today, I’m not just a chef—I’m a former restaurant owner, digital platform strategist, and startup advisor. I’ve seen firsthand the challenges that small business owners face from every angle—whether as an owner, understanding the customer mindset, or recognizing the hidden forces working against your success.
Toxic customers, staff issues, rising costs, and a system designed to keep small businesses trapped—I’ve seen it all. And I’ve found ways to fight back.