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The Hustle

51. The One Star Chef

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When chef and independent restaurateur Davide Cerretini first opened his restaurant, it was a dream come true. But that dream quickly soured when he came head to head with ever more pushy and demanding customers. And then online reviews came along...

In this story of how one man took on his critics, Matthew Syed examines the role of online reviews - good and bad- in modern consumer culture and delves into whether the customer really is "always right".

Featuring Davide Cerretini, restaurant critic Jay Rayner, Dr Jo Cohen and Ewa Maslowska.

Presenter: Matthew Syed

A Novel production for BBC Radio 4

The Hustle

The Daily Show, With Trevor Noah

The Daily Show was so intrigued by Chef Davide's unique approach to the problem of Yelp that they sent their correspondent, Desi Lydic, to interview him at Botto. The result aired on The Daily Show on October 2nd, 2019 and is hilarious. Needless to say, Yelp does not look so good in this segment and millions of people watched as Desi and Davide went head to head in the funniest confrontation between a real Italian chef and Yelp you'll ever see. When you are being accused of being an extortion racket, would you send a guy from The Bachelor to defend your honor? Yelp did, and the result could not be more entertaining and illuminating. Watch it here.

  • Daily Show Interview

    The Daily Show was so intrigued by Chef Davide's unique approach to the problem of Yelp that they sent their correspondent, Desi Lydic, to interview him at Botto. The result aired on The Daily Show on October 2nd, 2019 and is hilarious. Needless to say, Yelp does not look so good in this segment and millions of people watched as Desi and Davide went head to head in the funniest confrontation between a real Italian chef and Yelp you'll ever see. When you are being accused of being an extortion racket, would you send a guy from The Bachelor to defend your honor? Yelp did, and the result could not be more entertaining and illuminating. Watch it here.

  • Billion Dollar Bully

    This groundbreaking Documentary about Yelp premiered in San Francisco in 2019 and was featured at the Devour Film Festival in Canada on October 22nd-27th, 2019. Starring Chef Davide Cerretini, it highlights Yelp's problematic business model and the hilariously irreverent approach Chef Davide took to beat them at their own game. An approach which catapulted him into the spotlight and made him into an unlikely hero for small business owners across America. His very public, outspoken actions sparked a new trend, and today thousands of small businesses have been inspired by him to counter Yelp's unfair mafia business model with their own acts of defiance.​

1 of 2

"Genius? Check. Evil genius? Check. I love when restaurants stick it to the man"

Blisstree

The Daily Show with Trevor Noah

Daily Show was so intrigued by Chef Davide's unique approach to the problem of Yelp that they sent their correspondent, Desi Lydic, to interview him at Botto. The result aired on The Daily Show on October 2nd, 2019 and is hilarious. Needless to say, Yelp does not look so good in this segment and millions of people watched as Desi and Davide went head to head in the funniest confrontation between a real Italian chef and Yelp you'll ever see. When you are being accused of being an extortion racket, would you send a guy from The Bachelor to defend your honor? Yelp did, and the result could not be more entertaining and illuminating. Watch it here.

Kim Komando Show

SoCal Radio Show Podcast

Jill Krasny, INC.COM

""Cerretini took his rage at Yelp’s attitude and turned it into incredible service for his own customers"

"Cerretini's strategy wouldn’t have been funny or helpful if he didn’t genuinely make great food that people love"

Ashley Adams, Internet Reputation

"The Owner of Botto Bistro Just Gave the Most Epic ‘F*ck You’ to Yelp"

Benny Luo, NextShark